Slide to Unlock

We worry that technology is making our children antisocial and unaware of the miraculous, colorful world they live in. But for the 1 in 68 children with autism, this is already their reality. The iTaalk Autism Foundation was created to help. Scientific evidence proves iPads help children with autism learn to communicate, connect and live more independently. For these children, technology isn’t jeopardizing childhood. It’s unlocking it.

The following campaign won two One Show merits for both print & integrated categories.

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iTaalk takes over Apple stores, where each device features a child with the Slide to Unlock bar. When a customer unlocks a device, a message appears.

Slide to Unlock iPad point of purchase display
Slide to Unlock point of purchase

Facebook users apply the Slide to Unlock bar to their faces to create awareness and show support. For every 1,000 people who apply the Slide to Unlock bar, iTaalk donates an iPad to a child with autism.

Slide to Unlock Facebook awareness

Slide to Unlock stickers are placed on murals and street art featuring children.

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    nabi

    nabi, a kid’s technology company, makes tablets, activity bands, tech accessories, and toys.

    nabi partnered with DreamWorks to create Morpho Pods, featuring characters from the How to Train Your Dragon franchise. These are for nabi’s Black Friday and Cyber Week campaigns.

    A happy Thanksgiving message to the nabi community.

    nabi partnered with Star Wars for very special tablet edition.

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      Public Storage

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        Ikea

        A lot of young people live with a mismatched, haphazard aesthetic. This results from years of acquiring home furnishings from yard sales, family members and sometimes the street. It’s unnecessary and at a certain age, it’s inappropriate. IKEA offers stylish home furnishings at prices young people can afford. IKEA – Get it together.

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        Fake Craigslist ads deliver messages instead of used furniture.

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        Bait couches are planted in urban areas.

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        “Get it Together Trucks” are sent to targeted neighborhoods to collect peoples’ old home furnishings. In exchange, participants receive virtual coupons for the corresponding item(s) they choose to discard. All discarded items are recycled into new IKEA furniture.

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          AAA

          Any competition can be emotionally charged. The American Advertising Awards (AAA) are no different. There are so many creatives packed in a venue biting their fingernails. From elation to rage, let’s celebrate the gamut of emotions that surface.

          The following work received a bronze Addy Award for Integrated Campaigns – B-to-B Local.

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            Drybar

            No cuts. No color. Just blowouts. That’s Drybar. The brand has many imitators, none nearly as good as Drybar itself. Drybar’s product line was featured on thedieline.com

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              UC Irvine Health

              UC Irvine Health is a hospital renowned by U.S. News and World Report. The medical center is also a comprehensive teaching hospital.

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                Grizzly Bear

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                  CVS

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